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Smelt Fry Invitation

Category

Print

Date

May 31, 2012

Client

Ariva

Challenge

Ariva Paper hosts a yearly paper show in Cincinnati, OH to showcase innovations in paper. Invitations are sent to creative agencies and designers. A creative solution was needed to attract designers and spark interest in paper.

Solution

A unique perf opens the “can” to reveal the invitation details. “Designer bait” caught the interest of creatives and also caught the interest of FoldFactory.com and was featured on 60-second Super-cool Fold of the Week #192.