Smelt Fry Invitation
May 31, 2012
Ariva Paper hosts a yearly paper show in Cincinnati, OH to showcase innovations in paper. Invitations are sent to creative agencies and designers. A creative solution was needed to attract designers and spark interest in paper.
A unique perf opens the “can” to reveal the invitation details. “Designer bait” caught the interest of creatives and also caught the interest of FoldFactory.com and was featured on 60-second Super-cool Fold of the Week #192.