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Macy’s “eMAG” Associate Guide

Category

Web

Date

June 7, 2015

Challenge

The MAG (Macy’s Associate Guide) was developed as Flash movies that were slow to load and difficult to navigate. A new, responsive site was needed for ease of use by Associates. Maggie, the avatar, also needed an updated look.

Solution

A new site map was developed to better organize extensive content. Site was redesigned without Flash to make it mobile friendly and Maggie received a makeover. The eMAG was used for both Macy’s and Bloomingdale’s associates.