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ECHELON FLEX™ Powered Plus Stapler

Category

Motion, Print, Web

Date

June 7, 2015

Challenge

Develop an advertising campaign and materials for Ethicon’s new ECHELON FLEX™ Powered Plus Stapler and Reloads with Gripping Surface Technology.

Solution

Several animals were considered to emphasize the gripping technology. The gecko was selected and the theme carried through to multiple platforms.